Stunning photos will change how you see Apple's packaging

There's no unboxing like an Apple unboxing. Unfolding (or tearing – we're not here to judge) Apple's sleek white packaging is a key part of the whole product experience – and now, a new photography project is paying tribute to the carefully considered cardboard.

From the innards of an AirPods box to, well, all manner of unidentifiable pieces of tiny, fiddly white card, Johann Clausen’s new personal project puts the various examples of Apple packaging front-and-centre in extreme close-ups. (Check out our best Apple deals if you're ready to do some unboxing.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.