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The week Apple actually managed to surprise us

Creative Bloq week in review
(Image credit: Apple/Future owns)

So, yes, there was an Apple event this week. But you already knew that. As always, the company's new products have been the talk of the tech world, with fans and critics alike poring over every minute detail from the (in this case virtual) presentation. But perhaps the most surprising thing this time around was that Apple actually managed to, well, surprise us.

These days, pretty much everything gets leaked long before the event. But from the beautiful new iMac design to the internals of the iPad Pro, there were some pleasant surprises in store this week. If only somebody had written a roundup of the 5 biggest surprises from this week's Apple event.

2021 iMac

We're loving Apple's new iMac design (Image credit: Apple)

Also surprising were some of the things we didn't see. Leaks had suggested we'd be getting new AirPods, new iPad minis and various other things that failed to materialise. But hey, we got a purple iPhone 12. Swings and roundabouts.

Perhaps the most surprising thing is that Apple won't let you put certain 'rude' emojis on its new AirTags. Or perhaps it's that the company revealed a bunch of new mice that still feature its worst ever design crime

And now, get ready for a big surprise. Not every story we covered this week was about the Apple event. I know! We saw a conflict about Caterpillars. We saw Kanye's new logo. We saw an awesome new Nintendo Switch Pro concept. And much more – head to our News page for the whole lot.

Daniel Piper
News Editor

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).