Is Aldi and M&S's caterpillar conflict the strangest brand fight of 2021?

After the rollercoaster of last year, we thought nothing could surprise us in 2021. But one drama we weren't expecting was a conflict over caterpillar-shaped chocolate cakes (now there's a mouthful). Yep, two UK retailers are at loggerheads over their similarly designed (and named) confectionary – but it's clear that one brand has already won the social media war.

Marks and Spencer has launched a legal battle against Aldi, pointing out the similarities between latter's Cuthbert the Caterpillar and its own Colin the Caterpillar. But rather than hide in its cocoon, Aldi has responded in jest on Twitter. (For more amusing brand shenanigans, check out our best print ads.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.