New Apple film reveals full power of the iPhone – and it’s incredible

Apple ad
(Image credit: Apple)

Apple's latest addition to its 'Shot on iPhone' campaign is an epic journey through cinematic history, and proves exactly what's possible when shooting a film using an iPhone (which is good, as that's kind of the point).

Filmed by Oscar-winner Damien Chazelle, the nine-minute film, titled 'The Stunt Double' (see it below) is the first in the campaign to be shot vertically, and the footage is tailor-made for this format, something that Chazelle was hyper-aware of and calls "part of the fun" in the accompanying Making Of video. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.