Why Vision Pro is the perfect name for Apple's headset

It was the worst kept secret in tech – for months, nay, years, we've known that Apple was planning to release an AR headset. But while this week's announcement didn't come as a surprise, Apple still managed to seriously impress with Vision Pro. And there were certainly some unexpected details – including the name itself.

For a long time the most persistently rumoured name was 'Reality Pro'. I personally would have opted for iSight, or simply Apple Vision (sung, of course, to the tune of 'ChuckleVision'), but Vision Pro makes sense. In fact, according to one prolific product 'naming genius', it hits all the right notes. (In the market for new gear? Check out the best iPhone 14 deals available now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.