This new identity just made school branding cool

Archer new brand identity
(Image credit: The Archer School for Girls)

School branding isn't something that usually gets a lot of attention, most of it is fairly un-noteworthy and many of us don't wish to be reminded of our school uniforms or colours. But a new identity for The Archer School for Girls in Los Angeles by Design Bridge and Partners is changing all that, and already feels like an instant classic.  

The school positions itself firmly between the traditional and the modern, but had in the past struggled to articulate its identity clearly. At the core of the new look is The Archer, inspired by Artemis, and symbolising the students, reaching for their goals. The school icon changes (see above), reflecting the breadth of possibility Archer offers its students. (If you're after branding tips, see our best branding books.)

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.