Has a toaster company made the coolest smartphone of 2021?

Ask anyone to name a smartphone manufacturer and you're going to hear the usual suspects: Apple, Samsung, Huawei etc. One name you probably won't hear is Balmuda – because it's primarily a Japanese toaster brand. But seemingly out of nowhere, the brand has announced a new phone, and we kind of love it.

The creatively titled Balmuda Phone is an Android device with a 4.9-inch display and a 48MP rear camera. The pebble-esque shape and tiny profile feel like a throwback to a bygone era when not all camera phones were rectangular, and we're loving the personality of the thing. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.