Baskin-Robbins has an ice-cool new logo

A new billboard for Baskin-Robbins
(Image credit: Baskin-Robbins/Changeupinc)

You scream, I scream, we all scream for a good logo redesign, right? Baskin-Robbins is one of the most famous ice cream brands in the world with a range of over 1,000 flavours. And now 16 years after the last logo update, it's announced its fresh new look. 

The previous Baskin-Robbins logos were instantly recognisable with their bright blue and pink colour palettes and bold, playful typeface. But now, the ice cream shop is rebranding with a smarter, more refined logo design that aims to "bring happiness to your everyday". Loving all this logo talk and fancy having a go at creating your own? Make sure you check out our guide on how to design a logo

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.