Vote for the best rebrand of the decade

The CB at 10 Awards logo surrounded by famous brands
(Image credit: Future)

A good rebrand can reap rewards; as even the most well-known brands can do with a refresh to boost visibility and convey new messages and ideals. For newer companies a rebrand can position them ahead of their competitors. As part of the Creative Bloq Awards 2022, you can vote for the best rebrand of the decade in the Creative Bloq at 10 Awards. 

Some major brands have made the best rebrand of the decade shortlist, including Google, Airbnb and Burger King. The entire category shortlist is available at the Creative Bloq at 10 Awards vote now page, or go to the Creative Bloq Awards 2022 website for more information about this year's wider awards and how our shortlists were created. Below is the final shortlist for the best rebrand of the decade category, so scroll down and vote now!

The best rebrand of the decade is an interesting shortlist, with some standouts and a little controversy too. For example we revealed the truth behind the controversial Airbnb rebrand back in 2014 when the new logo came in for criticism for many reasons, it's since become viewed as a fantastic rebrand. The controversial new Google logo was equally critiqued for its use of sans-serif, now we love it.

In a similar vein the new Instagram logo and font divided the internet back when the social media site came in for a rebrand earlier this year. It seems change is never seen as a good thing until it has time to bed in, perhaps. 

The Burger King rebrand was a sizzling masterclass in flat design, or so we thought last year when the burger chain's logo was reworked. The Premier League's rebrand was seen as bold, and you can find out what the design world thought in our article, 'Designers react to the new Premier League logo'

What's clear from our shortlist for the rebrand of the decade is a logo change and redesign is always controversial, and rarely lands without someone being upset. However, you can now have the final say and vote for your top rebrand (above).

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.