Levi's has changed its name and logo... because Beyonce

An altered version of the Levi's logo that reads Levi's
(Image credit: Levi's)

Levii's? Is that a knock-off of the world's most famous brand of jeans? While it might look like a logo you would find on a counterfeit item, this is the genuine article. 

The brand's official Levi's Instagram account has changed its logo and username. And no it's not been hacked. Nor is it a mistimed April Fools' joke like the Adidas box shoes. It's all because of Beyonce.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.