Playful British Airways ads read travellers' minds – and the results are hilarious

An image of an ad from the British Airways British Originals campaign
(Image credit: British Airways / Uncommon Creative Studio)

Online questionnaires can be a pain to fill out at the best of times. We've probably all had the frustrating experience of having to choose from a list of multiple-choice radio buttons in which none of the options fits. When it comes to travel, we're often asked simply if our trip is for business or leisure, but British Airways has come up with some more specific – and honest – responses, from love affairs to cheap beer.

It's not doing things by halves either. Rather than turn out a handful or print ads and billboards, the campaign is probably a record-breaker for the sheer number of pieces – an incredible 500 lines of copy across print, digital and outdoor advertising (for more inspiration, see our selection of the best print adverts of all time).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.