BT reveals new logo – and it's not as bad as you think

BT logo

BT has trademarked its new logo, which it plans to roll out later this summer, and at first glance, we were decidedly underwhelmed. It seems we're not alone, either, as the rebrand has faced pretty widespread ridicule on Twitter

The new logo design is similar to one the company trademarked in 2016, which was also a circle containing its name, and differs only in its use of colours. This newer version of the logo could still change, however, as BT's employees are being "consulted on the detail," according to a BT spokesperson.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.