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BT reveals new logo design

The BT Group looks set to launch a rebrand for the first time in 13 years, which will see the telecommunications company drop their recognisable Connected World branding in favour of a flat logo design. Following the likes of Instagram and Mastercard, the new branding, due to launch next year, is said to take a minimalist approach.

The new logo (which can be seen in the image below) is yet to be formally signed off, but if it gets pushed through it will be the fourth design since the company was privatised. Made up of a simple multicoloured ring with a new BT wordmark in the middle, this is the first logo that incorporates the lettering and the graphics into one design, whereas previously the two parts just sat next to each other.

The new logo can be seen on the bottom right

The new logo can be seen on the bottom right

It remains to be seen how the logo will fit in with the overall rebrand, but the contrasting yet somehow blended together colours will take a little time to get used to.

[via the Financial Times]

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.