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Activision cuts controversial Call of Duty character design after fierce backlash

Call of Duty Floof Fury character design
(Image credit: Activision )

New character skins pop up in Call of Duty all the time, and they're often, shall we say, interesting. From Godzilla to Snoop Dogg, we've seen plenty of familiar faces in recent months. But this latest character design is perhaps more familiar than Activision would like.

An artist has complained that the new 'Floof Fury' dog looks very similar to their own concept art. And, er, yeah. You know that 'they're the same picture' meme from The Office? That. Someone at Activision needs to check out our guide to character design, stat. 

Call of Duty Floof Fury character design

Sail Lin's design (left) vs Activision's (right) (Image credit: Sail Lin)

"I only just found out at the time of the announcement that my work was plagiarised," artist Sail Lin announced on ArtStation (opens in new tab). "Even though I am also a COD player, I am very disappointed to see my work being plagiarized by a big company like Activision in this way. As an individual artist, I can only do so much, and I have to speak out about this to stop things like this happening again in the future."

Lin shared the original dog design (opens in new tab) back in 2019, describing it as "smiling angel samoye". And from the black-and-white scarf to, well, literally everything else, Activision's design is exactly the same. 

And now, Activision has scrubbed the design entirely from its website. The reveal trailer has also been deleted, although reuploads can still be found on YouTube (above). Lin has also taken to Twitter to announce that Activision has been in contact, so hopefully the issue will soon be resolved.

While we always try to avoid jumping to conclusions in design disputes (we really don't think Kanye copied Walmart's logo), this one is hard to argue with. The designs are just too similar – and it's disappointing to think that a company as vast as Activision allowed this to happen. 

From the green M&M to Minnie Mouse, we've seen plenty of character design shockers in 2022. For some of the most ridiculous examples, take a look at our roundup of the most controversial character redesigns that have incensed the internet. 

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).