Controversial She-Hulk character design enraged viewers

We've seen plenty of character design controversies over the lasy year, with outrage surrounding everyone from Minnie Mouse to the green M&M causing (it turns out people are very protective of their favourite anthropomorphised cartoon things). And one of the ones to draw the most online ire is She-Hulk, Marvel's new TV Shrek-alike.

In case the name didn't give it away, She-Hulk is like The Hulk, except she's a she. But as some fans have pointed out, She-Hulk isn't quite as like The Hulk as they'd like. And it seems even some of the VFX team agree. (Looking for inspiration? Check out our roundup of character design tips.)

She-Hulk poster

A detail from the official She-Hulk poster (Image credit: Marvel)

After the official trailer was released, viewers took to Twitter to complain that the pea-green corporate lawyer is simply too small. Unlike Bruce Banner, it seems She-Hulk's Jennifer Walters doesn't transform into an enormous, hulking beast when angry, but rather a somewhat petite one. Is it too much to ask for She-Hulk to reach the same angry heights as He-Hulk? 

Screenshot from the She-Hulk trailer

A screenshot from the She-Hulk trailer (Image credit: Marvel)

And now, a VFX artist involved in She-Hulk: Attorney at Law has stepped in, revealing that the animation team was instructed to make her "smaller". In a now-deleted tweet shared by The Gamer, Sean Ruecroft said, "I was at a company that did VFX for this. Apparently, she was bigger early on, but the notes kept saying to 'make her smaller,'" writes Ruecroft. "We always roll our eyes (like we did on Sonic) but at the end of the day artists gotta follow orders."

Marvel never did a 'Sonic' by bowing to fan pressure with a timely redesign, but the series did pretty well anyway. Plus, we're fans of the She-Hulk logo, so that's something, right? If you want to catch She-Hulk, here's how to get 15% off Disney Plus.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.