Campbell’s soup updates iconic can after 50 years

It's always controversial when a heritage brand decides to update its look, and in this case it's one that's also an icon of the art world. Campbell's soup has made the first major update to the design of its flagship cans for the first time since Andy Warhol put them on the wall of a gallery in the early 1960s. Predictably, the internet is divided.

The company's redesigned its cans before, but its three classic flavours (tomato, cream of mushroom and chicken noodle, if you're wondering) had escaped all but minor tweaks until now – perhaps because they were so recognisable thanks to Warhol's screenprints. More than five decades on, the familiar red-and-white colour palette is still present, but the Campbell’s logo has been updated with a “modernized logo scripture” (see our guide to find the best free script fonts for your own designs). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.