Haribo gummi bears become Instagram stars

Chewy Channel programmes
(Image credit: Barkley)

Instagram is a popular place for artists and designers to share their work and build a following. But it's also a platform where brands can engage audiences in creative ways. Just take the Chewy Channel, a new entertainment network from Haribo where its popular gummy bears are the stars.

Proving that there are more ways to get noticed on the social media site than just playing around with personalised Instagram fonts, the Chewy Channel is the first-of-its-kind gummi-themed entertainment network. And it's made specially for Instagram's streaming platform, IGTV.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.