This ingenious logo turns negative space into a positive message

Seaquarium Institut Marin logo
(Image credit: Seaquarium Institut Marin)

A clever use of negative space in logos can create memorable designs that add an extra level of meaning to a brand identity. Just think of the much-acclaimed FedEx logo with its hidden arrow - one of our picks of the best logos of all time.

The logo for Seaquarium Institut Marin in the south of France also makes big use of negative space. The design shows two hands cupped together inside a blue circle, but the space between them forms the shape of a dolphin. Together, the two elements effectively communicate the aquarium and research institute's marine preservation and conservation work.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.