Coors Light hits a home run with hilarious commemorative can design

A Coors Light commemorative can featuring a black square inspired by a Shohei Ohtani foul ball
(Image credit: Rethink / Coors Light)

Reactive marketing has become a big trend that can gain exposure while playing well with fans of a brand. And Coors Light was quick to spot an opportunity when Los Angeles Angels pitcher Shohei Ohtani took out a section of one of its digital billboards with a long foul ball at New York's Citi Field.

Videos soon began circulating on social media, and Coors reacted fast to create a clever souvenir that would allow fans to claim a little piece of baseball history. It's produced a special edition replica can with a design inspired by the square of dead pixels that Ohtani's ball left on the billboard (see our pick of the best billboard advertising).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.