Does Eurosport's Tokyo 2020 logo embrace the spirit of manga?

Eurosport Tokyo Olympics logo
[Image: Eurosport]

There's just over a year to go until the opening of the Olympic Games Tokyo 2020. To get ready for the biggest event in the sporting calendar, television network Eurosport recently unveiled its official logo and brand identity for the games. And in a distinctive bit of design, the identity takes its inspiration from Japan's signature art style: manga.

The channel, which describes itself as the Home of the Olympics in Europe, settled on the logo (above) as a way to bring Eastern and Western cultures together. It claims that the angular typography borrows from the comic books aimed at both adults and children. Eurosport also hopes the Tokyo 2020 logo also wants to usher manga into a new era.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.