"I'd never touch Apple or Nike" – Fabian Arbor on his famous logo redesigns

Fabian Arbor logo redesigns
(Image credit: Fabian Arbor/Future)

One of the most common self-initiated projects we see from graphic designers is the famous logo redesign. Designers both seasoned and fledgling love to tackle an existing design, but the results can be mixed – after all, the best logos of all time are iconic for a reason. But one designer who never seems to miss is Fabian Arbor.

From his brilliant Dominoes rebrand to a much-need refresh of the Google Workspace icons (seriously, Google, take note), we've encountered Fabian Arbor's big brand redesigns several times over the last few years. We talked to the designer about how he approaches redesigning symbols that are often already beloved – and why there are some logos he'll never attempt to redesign.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.