Fanta rebrands and drops the orange

new Fanta logo across different flavours of Fanta
(Image credit: The Coca-Cola Company)

Did you know that until now Fanta's visual identity has differed in different parts of the world? We can't say that we'd noticed, although we have noted it tastes different in different places. But starting from today, Fanta has launched a new global visual identity, created by Jones Knowles Ritchie (aka jkr). 

The new identity aims to "inspire people to find the fun in life and make the plain playful, with a look that remains unmistakably Fanta", says a press release. It's true that the look feels very much in line with previous iterations of the brand. See below for a before and after on the logo.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.