Why we love FIFA's new Women's World Cup 2023 logo

Fifa has revealed the new logo and brand identity (complete with theme tune, naturally) for the 2023 Women's World Cup in Australia & New Zealand, and it's a delightfully vibrant affair. 

With bold colours based on the landscapes of both countries, the brand identity comes with a new slogan, 'Beyond Greatness', designed to emphasise the inspiring growth of the tournament and of women's football as a whole. But is it up there with the best sports logos of all time?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.