Apple set to open its first floating store (and it looks... interesting)
Straight out of the future.
Just like its products, Apple's retail stores are known for their appealingly clean and contemporary design. But while Apple's current design philosophy might seem a little utilitarian compared with its more colourful early years, the tech giant's latest retail store is certainly outlandish. In short, it's a huge, glowing orb that floats on water. Because, well, why not?
Apple Marina Bay Sands is located in Singapore's waterfront resort of the same name. It isn't open to the public yet so we don't know what wonders await inside, but we've been given a good look at the exterior both during the day at at night. Whether it looks thoroughly utopian or dystopian is up to you, but it certainly looks like something straight out of a sci-fi film (check out these 35 incredible famous buildings for more inspiring examples).
By day, the store (above) looks futuristic enough. Like some kind of recently landed extra-terrestrial vehicle, building sits atop the water in all its almost-spherical glory. But at night, the building truly enters 'Blade Runner' territory. With its neon blue and red lights, the store is clearly designed to command attention in the dark.
The rumours are indeed true! Apple Marina Bay Sands, the first Apple store in the world that floats on the water, is opening soon in Singapore.#AppleMarinaBaySands #Singapore #SingapoRediscovers #cityscape #architecture @Apple @marinabaysands @AP_Magazine @GettyImages pic.twitter.com/Awbgzo2qtOAugust 24, 2020
9to5Mac has published what appear to be official marketing materials including some delightful artistic impressions (below) of the store, as well as copy detailing Apple's vision for the store.
"Apple Marina Bay Sands is a gleaming orb resting on the waters of Singapore’s bayfront," the marketing copy reads. "During the day, the store’s glass panels reflect the towering skyline of the Downtown Core and motion of the rippling water. At night, the sphere glows with a gentle warmth evoking the design of traditional lanterns carried during Singapore’s Mid-Autumn Festival."
While we can't help but think the store resembles a giant inflatable zorb ball (is zorbing still a thing?), there's no denying that the extravagant design is pretty eye-catching. It's also fun to see Apple reconnect with its fun and outlandish side, reminding us of the days of the bubbly iMac G3. For a trip down memory lane, check out the 10 most beautiful Apple designs (and the 5 ugliest). And if you're looking for a deal direct from Apple itself, head over to the Apple Back to School sale.
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Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.