The internet is loving these ingenious Free Guy video game posters

Free Guy posters
(Image credit: 20th Century Studios/Future owns)

Like pretty much every film due for release in 2020, Free Guy has had a bit of a rough ride. The film, set inside a video game, has been pushed back several times, but was finally released this week. And to mark the occasion, a bunch of new posters have been revealed – much to the delight of gamers.

From GTA to Super Mario 64, the posters riff on various famous video game covers, placing Ryan Reynolds and the rest of the film's cast in all manner of famous pixellated and illustrated scenes. And like all the best print ads, they're guaranteed to make you double-take.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.