Essex rebranded Essos in honour of Game of Thrones

game of thrones Essos
Image: HBO

Game of Thrones has probably taken over your life and your Twitter feed for the past week or so, and now it may have even taken over your town. Four areas of the UK have now been transformed into parts of Westeros to mark the show's finale, and the release of the digital download of season eight. 

Essex has become Essos, London's Covent Garden is now Highgarden, Blackpool has the new name of Castle Black-pool and Doune Castle in Scotland is now Winterfell. New signs signifying the new names have been erected at key locations in these areas. Essex – sorry, Essos – has a sign outside Colchester Castle, for example. The signs will stay up throughout the summer and people are encouraged to take selfies with them, using #GoTTakeover, naturally. Could more famous buildings be next?

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.