Award-winning agencies reveal how to create memorable branding.
(Image credit: Future)
All memorable, lasting branding projects start with a great idea (or two), and in this issue of Computer Arts, we speak to the best of the best to see how they generated the ideas behind recent award-winning projects.
From Wieden + Kennedy's Dream Crazy ads to AMV BBDO's Viva la Vulva – issue 296 explores the whole process, from generation to nurturing the ideas that stick with an audience.
And talking of great ideas, we also look in depth at two amazing projects this month – La Boca's new Folio Society edition of Philip K Dick's mind-bending book Ubik; and me&dave's identity design for a set of historical buildings.
Elsewhere, we explore how best to start working in the luxury brand sector; we speak to the award-winning design studio Rose about what the team have learned over the last 20 years; we get the pro's opinions on the Opera Ballet Vlaanderen rebrand; chat to Paul Sahre about book design and beyond; and loads more!
Have a glance at what's inside below, and then grab your copy today.
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Rose celebrate 20 years, and lots of amazing work! (Image credit: Future)
All you need to know about working for luxury brands(Image credit: Future)
Paul Sahre talks the renaissance of book cover design(Image credit: Future)
Our selection of the most inspiring design, illustration and motion around the world(Image credit: Future)
Generate better ideas with these D&AD Pencil winners(Image credit: Future)
Computer Arts is the world's best-selling design magazine, bursting at the seams with insight, inspiration, interviews and all the best new design projects. For all this delivered direct to your door each month, subscribe to Computer Arts. Subscribe today, and you can save up to 70 per cent off the cover price!
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Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.
