Generate better ideas with Computer Arts

New issue Computer Arts 296
(Image credit: Future)

All memorable, lasting branding projects start with a great idea (or two), and in this issue of Computer Arts (opens in new tab), we speak to the best of the best to see how they generated the ideas behind recent award-winning projects.

From Wieden + Kennedy's Dream Crazy ads to AMV BBDO's Viva la Vulva – issue 296 explores the whole process, from generation to nurturing the ideas that stick with an audience. 

And talking of great ideas, we also look in depth at two amazing projects this month – La Boca's new Folio Society edition of Philip K Dick's mind-bending book Ubik; and me&dave's identity design for a set of historical buildings. 

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Elsewhere, we explore how best to start working in the luxury brand sector; we speak to the award-winning design studio Rose about what the team have learned over the last 20 years; we get the pro's opinions on the Opera Ballet Vlaanderen rebrand; chat to Paul Sahre about book design and beyond; and loads more! 

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Have a glance at what's inside below, and then grab your copy today. 

Computer Arts is the world's best-selling design magazine, bursting at the seams with insight, inspiration, interviews and all the best new design projects. For all this delivered direct to your door each month, subscribe to Computer Arts (opens in new tab). Subscribe today, and you can save up to 70 per cent off the cover price!

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Beren Neale
Deals Editor

Beren has worked on creative tech magazines and websites at Future Publishing for 13 years. He started this journey as Staff Writer on the digital art magazine ImagineFX, and in 2012 found himself bridging the magazine/website divide as Commissioning Editor on the newly launched Creative Bloq. Since then he took the editor role on ImagineFX, was Launch Editor of the fine art magazine Paint & Draw, moved to Canon Pro Europe website as Deputy Editor, and then edited the graphic design magazine Computer Arts. In 2020 he moved back to Creative Bloq, the biggest global art and design website, and as Deals Editor has applied his expertise in creative tech to help digital creatives get the best deals on the kit that they need and love. Outside of work, Beren is an avid rock climber and music nut.