Get more from colour with the new Computer Arts

Colour is a powerful tool in a designer’s arsenal, but unless you’re careful, your colour choices can come down to a boardroom debate fuelled by a client’s personal preference.

Fortunately, colour psychology is a complex, nuanced field that, applied properly, should render said preferences irrelevant. The cover story in Computer Arts issue 266 explores what this means in practice, complete with pro insights from some of the world’s leading colour experts.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.