Use colour psychology to improve your branding work with CA issue 266, on sale now!
Colour is a powerful tool in a designer’s arsenal, but unless you’re careful, your colour choices can come down to a boardroom debate fuelled by a client’s personal preference.
Fortunately, colour psychology is a complex, nuanced field that, applied properly, should render said preferences irrelevant. The cover story in Computer Arts issue 266 explores what this means in practice, complete with pro insights from some of the world’s leading colour experts.
Leading colour experts reveal how to get more from colour psychology
This piece forms part of a series of in-depth articles dedicated to the craft of branding from varied perspectives, to mark the fast-approaching deadline of CA's fourth-annual Brand Impact Awards.
Elsewhere this issue, for instance, Reed Words founder Mike Reed – who has worked on the copywriting for several BIA-winning projects – explores the fast-growing importance of ‘brand voice’ in design.
Reed Words reveals the secrets behind the fast-growing field of 'brand voice'
Meanwhile, joining the Brand Impact Awards judging panel this year is Studio Sutherl&’s Jim Sutherland, who discusses why wit helps achieve impact in branding in the opinion section of CA issue 266.
BIA judge Jim Sutherland argues the case for wit in branding
Also inside CA issue 266
Video insight: jkr reveals how to design with charisma
How to market yourself online: top advice from D&AD New Blood's Tom Manning
The hottest new design, illustration and motion work in the Showcase section
Pauline Saglio reveals how she's making the digital world more tangible
Great news: in our special Spring sale you can get 5 issues for £5 when you subscribe to the world's leading graphic design and illustration magazine. But hurry: offer ends 31 May!
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Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
