Honest logos reveal the shocking truth about big brands

Some of Future Punk's honest logos (Image credit: realfuturepunk)

The best logos manage to sum up a brand in a single image. From the McDonald's Golden Arches to Facebook's deceptively simple 'f' icon, via the colourful Comcast peacock, most famous designs are instantly recognisable – but do they truly capture the essence of the brand? 

In an effort to represent some of the world's largest corporations a little more honestly, Future Punk has cleverly tweaked the designs of their logos. This includes the playful swelling of McDonald's Golden Arches to reflect the chain's calorific food, through to on-the-nose designs like the addition of a headstone to the Marlboro logo (smoking's bad for you, kids). Even the best logos of all time could be a little more honest, it seems.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.