This Hot Wheels logo design secret just blew my mind

Another day, another mind-blowing logo secret. We all know Hot Wheels, right? The tiny toy car brand has been around since the '60s and has become a staple of every kid's toy box. But we bet you had no idea that the logo has been hiding a genius secret under noses. 

A user on Reddit shared the revelation on the 'DesignPorn' Reddit page and has racked up thousands of upvotes. The post points out that the famous firey logo has a hidden wheel in the design between the 'H' and the 'W' (see below). It's brilliant use of negative space (we're probably going to have to add it to our guide on negative space), and it's been hiding right in front of our faces. 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.