How an agency found its art director with a budget of $0

(Image credit: Jekyll & Hyde)

When faced with a problem, limited resources can sometimes lead to the most creative and effective solutions. For advertising agency Jekyll & Hyde, the problem was that it needed to find a Russian-speaking art director to design cool packaging. And even worse, it had no budget for a talent search.

Yet despite this, the agency managed to attract thousands of CVs from relevant candidates at a cost of $0, all thanks to a clever piece of copywriting.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.