IKEA makes an embarrassing advertising blunder

Ikea
(Image credit: Ikea)

From Amazon's Hitler-esque app icon to Sony's upside-down PS5, we've seen plenty of brand blunders over the last few months. But one of the most embarrassing examples still belongs to Ikea, who served up a pretty huge advertising gaff last year (and on a giant billboard on the front of a flagship store, no less). Suffice to say, it didn't enter our top billboard advertising list.

Found by a Twitter user in Bahrain, the mistake concerns a translation on an advert for an IKEA bed (see the tweet below). The ad reads 'Create your perfect night’s sleep' in English, followed by (what should be) the Arabic translation. But, it seems it was the team translator who was feeling a bit bleary eyed, as the Arabic script actually says 'Same text, but in Arabic'. Oops.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.