Did Google just copy Apple's new iPad Air colours?

iPad Air and Google Nest
Who copied who? (Image credit: Apple/Google/Future Owns)

When Apple announced its new iPad Air last month, along with the hugely powerful processor and updated all-screen design, fans were excited about the series of brand new colours. And it seems that even one of the company's fiercest rivals is loving the new shades.

Google just announced its brand new Nest Audio smart speaker, available in five pleasant pastel shades. But Twitter users have quickly noticed that all five colours are pretty much identical to those of the 2020 iPad Air. Either both companies have been looking in the same places for design inspiration (our guide to colour theory, perhaps?), or these are simply the hottest tech colours of 2020.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.