Apple just dropped an unbelievable new iPhone feature like it's no big deal

Apple generally makes announcements in one of three ways. Either we get the full-blown on-stage product reveal bonanza, a slickly produced video (these replaced the former during the coronavirus pandemic) or a quiet press release via the Apple Newsroom web page. That's how the company just announced Personal Voice, a new accessibility feature – but judging by the response, it may have warranted something more dramatic.

As part of a bundle of new accessibility features including new visual app layouts, Apple revealed Personal Voice, a tool that, thanks to on-machine learning, can create a voice that sounds just like the user after a mere 15 minutes of training. (In the market for new gear? Check out the latest iPhone 14 deals.)  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.