The John Lewis Christmas ad's best feature is also its biggest flaw

As Benjamin Franklin once said, only a few things are certain in life: death, taxes and the John Lewis Christmas advert. (Something like that, anyway.) Well, it's that time of year again – and even the advent of a global pandemic hasn't managed to hinder the inevitable arrival of John Lewis & Waitrose's festive feature. 2020's ad is just as heartwarming as we've all come expect from the retailer. But this year, it's also a little more creative.

The ad (below), named Give a Little Love, features the work of various creatives from animators and illustrators to puppeteers and even claymation experts, resulting in a remarkably varied minute of contrasting visuals. If you're inspired to make your own merry masterpiece, our best laptops for video editing are all up to the task. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.