The Kia logo fiasco just won't go away

Poor Kia. Usually when a logo is declared a disaster, it's a subjective thing – down to personal taste and aesthetics. But for once, we have hard facts and statistics to prove that a brand's logo just isn't working – and the numbers just keep coming.

Last month, we brought you the news that over 30,000 people are searching 'KN cars' on Google every month, proving that the (admittedly sleek) new sawtooth design is somewhat illegible. And now, a survey has revealed that nearly 50% of people still don't recognise the new badge. One of the best logos of all time, this ain't. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.