Kia’s new logo is a LOT cooler than its old one

Kia logo
(Image credit: Kia)

Kia isn't exactly an automotive brand that you associate with exciting design. We've nothing against its cars – they have plenty of decent qualities and certainly tick many of the right boxes you might look for in a new motor – but it's definitely one of the more functional marques. No teenager has ever plastered their bedroom wall with photos of the latest Picanto, is what we're saying.

To its credit, though, Kia at least seems to realise this, and now it's moving to reposition its brand as something a little more thrilling and forward-looking. Its current logo's never going to turn up in anyone's list of best logos. A lot like Kia's cars, it's perfectly serviceable. It looks like someone typed out KIA in the first sans-serif they could find, then livened it up a bit by adding a few serifs with a chisel-tip marker and cutting out the crossbar on the 'A'. Yeah, that'll do.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.