Why the London Overground rebrand is more than just a pretty pattern

London's famous Tube map design is to get a major update. Transport for London (TfL) has announced new names and colours for the city's six Overland lines.

The Overland lines will be named the Lioness line, the Mildmay line, the Windrush line, the Weaver line, the Suffragette line and the Liberty line, and each will have its own colour. But it's more than just a superficial rebranding. This is an example of how design can aid usability (see our guide to UX theory)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.