This playful cat food packaging is the cutest thing you'll see today

Maowoo cat food packaging
(Image credit: DXD/Maowoo)

Cat food brand Maowoo has teamed up with design agency DXD to create a fresh brand identity that playfully nods to its feline consumers. The bold design challenges the existing market, adopting a bold cat-themed logo in place of the usual moggie mascot formula, and creating a brand identity that is both stylish and contemporary in equal measure. 

The branding, which aims to capture a younger audience, is designed to integrate into the modern home as a piece that can be displayed proudly, rather than stowed away out of sight. (If you're after more branding inspiration, check out our collection of standout packaging designs). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.