This is why McDonald's wiped the smile from its Happy Meals

(Image credit: McDonald's)

What's a McDonald's Happy Meal without a smile? Just a meal, with whatever emotion you happen to be feeling at the time. 

McDonald's customers in the UK may have been surprised earlier this month to find the familiar golden smile missing from the packaging of Happy Meals, but there was a reason for the change (see our round up of packaging design for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.