Artist rings in the Year of the Snake with striking lunar new year Johnnie Walker packaging design

Johnnie Walker Blue Label Lunar New Year packaging design
(Image credit: Diageo)

After his design for the year of the dragon in 2024, the artist James Jean has hooked up with Diageo's Scotch whisky The Johnnie Walker Blue Label again to create a limited-edition label and packaging design to mark the lunar new year and the start of the year of the snake.

James is known fusing contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture. Keen to make a different and unique interpretation of the snake zodiac sign, he came up with a design that draws on the past buts looks to the future (also see our roundup of packaging design inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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