Medium reveals a new logo... again

How much time does it take for a brand identity to become stale? For Medium, less than two years seems to be long enough. Earlier this week the online publishing platform unveiled a new logo (above) and wordmark to replace the colourful, three-dimensional logo design it used from late 2015.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.