Nas and Pantone partner to create new Ultra Black colour

Pantone Ultra Black
(Image credit: Pantone/Nas)

Pantone is known for basing new colours around cultural events – it even releases a colour of the year. So it should come as no surprise that the colour expert has been inspired to take action in response to the recent and continued outpouring against racial injustice. Enter: Ultra Black, created in collaboration with hip hop legend Nas, and inspired by his single of the same name. 

According to a press release, while black is often associated with "feelings of darkness", Ultra Black is an electrifying, unifying force representing the colour's "richness, complexity, and profound beauty". Created in support of African-American communities, Ultra Black is "unapologetically Pro-Black, and thus pro-humanity". 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.