Pantone's new Color Match Card is a total game-changer

Pantone, everyone's favourite colour expert, has launched a brand new digital platform as well as a "revolutionary" Color Match Card, which can identify and match colours in real life.  

Like some sort of Shazam for colours, or even a real-life eyedropper tool (other Photoshop actions are available), the credit card-sized Pantone Color Match Card can match colours to those in Pantone's huge colour library, and save them to the Pantone Connect app. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.