New Apple concept video is unexpectedly exciting

Apple Glass
(Image credit: the Hacker 34 on YouTube)

Many have tried, and many have failed to make smart glasses a 'thing' – including tech giants Amazon and Google (Amazon Echo Glasses, anyone?). This particular type of wearable tech just doesn't seem to catch on. But a recent concept video makes it seem possible that things could change, and all it's taken is the stamp of the Apple brandname.

Recent leaks suggested that Apple is working on some eye-wateringly expensive VR spectacles and, in response, a concept designer created this pretty impressive concept video (check out the best video editing software to craft your own), imagining how the glasses could turn out. It may all be speculation (sorry) but the ad contains enough potentially accurate features, slick design and on-brand messaging that we almost believe it could happen. And, dare we say it, be popular.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.