New App Store logo ditches traditional art tools

The App Store logo has been given its first major redesign, alongside new icons for Maps and AirPod animations. These redesigns have been released as part of Apple's sixth developer beta for iOS 11, which also included bug-fixes and performance upgrades.

Perhaps the most significant feature of the new App Store logo (above) is that it ditches the pencil and paintbrush graphics that have been a key part of the app's previous icon designs. Instead, these artistic tools, which effectively teased at the sort of content users could expect to explore when they tap the symbol, have been replaced by a sleek letterform.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.