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New App Store logo ditches traditional art tools

The App Store logo has been given its first major redesign, alongside new icons for Maps and AirPod animations. These redesigns have been released as part of Apple's sixth developer beta for iOS 11, which also included bug-fixes and performance upgrades.

Perhaps the most significant feature of the new App Store logo (above) is that it ditches the pencil and paintbrush graphics that have been a key part of the app's previous icon designs. Instead, these artistic tools, which effectively teased at the sort of content users could expect to explore when they tap the symbol, have been replaced by a sleek letterform.

The old logo incorporated art tools into its design

The old logo incorporated art tools into its design

Apple has made big moves to ditch skeuomorphic designs (opens in new tab) on its mobile apps before. And while the App Store logo isn't skeuomorphic (opens in new tab), it's yet another decision by Apple to move away from using real world objects in its icons.

One bonus of the redesign, though, is that the updated icons look better at higher resolutions. Check out some more updated app squircles in the Tweet from iCulture below.

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.