Apple makes up with creatives in new iPad Pro ad

Apple's M4 iPad Pro launch was marred by an advert that attracted the ire of creatives, actors and the internet at large. Crushing a load of creative tools really wasn't the way to appeal to the intended audience. 

Samsung took advantage to put its own spin on the piece. And the idea wasn't even original: Apple stole it from an advert that LG used back in 2008. Now, the Cupertino tech giant is trying to make up for things with a new ad that makes animators the stars (see our guide to the best M4 iPad Pro prices if you're shopping, or if you don't need that much power, there's a record low price on Apple's iPad 10 right now).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.