New infographic helps you colour match your branding

As we know, using colour in branding effectively is key to a campaign's success. But how can designers be sure which colours are suitable for which projects?

A new infographic by Iconic Fox aims to demystify the science of colour by breaking down the rainbow into the common associations, gender preferences and existing uses of each colour.

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Ella is a writer/sub-editor on creative and photography titles. She tried teaching for a while, but her immune system couldn't cope!