As we know, using colour in branding effectively is key to a campaign's success. But how can designers be sure which colours are suitable for which projects?
A new infographic by Iconic Fox aims to demystify the science of colour by breaking down the rainbow into the common associations, gender preferences and existing uses of each colour.
The Colour in Branding Infographic is an easy reference guide to make sure that you make the right colour choices in your designs. It aims to help designers avoid making any faux pas – by splashing 'cheap' colours over a luxury brand's business cards, for example.
- How to master colour theory (opens in new tab)
Iconic Fox brand creator Stephen Houraghan said that the quality content on Creative Bloq actually helped influence the infographic. "We didn’t find a really detailed, comprehensive infographic though, so once we gathered all of our info, we decided to design a comprehensive infographic."
To see the full infographic, head over to the Iconic Fox site (opens in new tab).