New infographic helps you colour match your branding

As we know, using colour in branding effectively is key to a campaign's success. But how can designers be sure which colours are suitable for which projects?

A new infographic by Iconic Fox aims to demystify the science of colour by breaking down the rainbow into the common associations, gender preferences and existing uses of each colour.

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Ella Taylor
Managing Editor, Woman&Home

Ella is Creative Bloq’s former production editor, and now works as managing editor for CB’s sister site, Woman&Home. In both roles, she helped the team to ensure content is expertly written, authoritative, timely and compelling.

While on Creative Bloq, she wrote a number of news and feature articles, specialising in graphic design and photography, attending design industry events and interviewing leading studios. She has 14 years of of editorial experience, graduating from Kingston University with a First Class Honours degree in Journalism in 2008.

Ella has written and edited magazines and websites including TechRadar.com, Digital Camera magazine, BikeRadar.com, Mollie Makes and more. She worked on professional photography website www.canon-europe.com/pro for six years, having worked her way up from production editor, to deputy editor, to editor. As such, she's a stickler for fact-checking, has too many opinions about grammar and is easily excited by a beautiful photo.