New logo for the New York Jets takes flight

Modern New York Jets logo

It's a big day for fans of the New York Jets as the American football team has launched its new logo, along with a redesigned uniform for players. Notable due to the fact that this is only the seventh logo refresh in the team's 60 year history, the new design puts the focus on New York and uses a football shape to tie the whole package together.

Picking up where the previous logo design (below) left off, this update harks back to designs from the '60s and '70s that also used a football shape as their foundation. The new version also straightens out difficult type elements found in the 1998-2018 logo, and ditches a strange use of negative space found floating around the word 'Jets'.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.