Wolves rebrand puts club ahead of the pack

Wolves branding

Having won the Championship and secured a promotion to the Premier League, 2018 has proved to be a good year for Wolverhampton Wanderers FC, or as fan calls them, Wolves. A nicely timed rebrand courtesy of design agency SomeOne tops off these achievements, and sees the irreplaceable Wolves logo design transformed into a 3D version and accompanied by snazzy new typefaces.

As part of its brief, SomeOne was tasked with nodding back to the club's heritage, as well as recognising the club's new ownership under the Chinese company Fosun Group.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.